| Conversion | A sale, app, transaction or other transactional event for which a commission can be awarded |
| Pending Conversion | A sale, app, transaction or other transactional event with a Pending status |
| Validated Conversion | A sale, app, transaction or other transactional event with a Validated status |
| Rejected Conversion | A sale, app, transaction or other transactional event with a Rejected status |
| Commission | The monetary value that will be paid to a publisher |
| Pending Commission | The monetary value that will be paid to a publisher where the Conversion status is pending (if the Commission is tiered this will be at the lowest value until the Conversion is Validated) |
| Validated Commission | The monetary value that will be paid to a publisher where the Conversion status is Validated |
| Rejected Commission | The monetary value that would've been paid to a publisher where the Conversion status is Rejected |
| Cost | The monetary value that will be billed to an advertiser. This can also be referred to as the Override. |
| Pending Cost | The monetary value that will be billed to an advertiser where the Conversion status is Pending (if the Cost is tiered this will be at the lowest value until the Conversion is Validated) |
| Validated Cost | The monetary value that will be billed to an advertiser where the Conversion status is Validated |
| Rejected Cost | The monetary value that would've been billed to an advertiser where the Conversion status is Rejected. |
| Order Value | The order, sale or basket value of the Conversion |
| Conversion Rate (CR) | The % of Clicks that have resulted in a Conversion: Clicks/Conversions X 100 |
| Click Through Rate (CTR) | The % of impressions that have resulted in a Click: Clicks/Impressions X 100 |
| Validation Rate (VR) | The % of total Conversions which have been set to Validated: Validated Conversions/Conversions X 100 |
| Measure | The numbers that populate the rows in the reports. eg. clicks, conversions, conversion rate |
| Dimension | The attributes of a Measure that you can pivot the data by. eg. Month, Week, Publisher, Advertiser |