Glossary

TermDefinition
ConversionA sale, app, transaction or other transactional event for which a commission can be awarded
Pending ConversionA sale, app, transaction or other transactional event with a Pending status
Validated ConversionA sale, app, transaction or other transactional event with a Validated status
Rejected ConversionA sale, app, transaction or other transactional event with a Rejected status
CommissionThe monetary value that will be paid to a publisher
Pending CommissionThe monetary value that will be paid to a publisher where the Conversion status is pending (if the Commission is tiered this will be at the lowest value until the Conversion is Validated)
Validated CommissionThe monetary value that will be paid to a publisher where the Conversion status is Validated
Rejected CommissionThe monetary value that would've been paid to a publisher where the Conversion status is Rejected
CostThe monetary value that will be billed to an advertiser. This can also be referred to as the Override.
Pending CostThe monetary value that will be billed to an advertiser where the Conversion status is Pending (if the Cost is tiered this will be at the lowest value until the Conversion is Validated)
Validated CostThe monetary value that will be billed to an advertiser where the Conversion status is Validated
Rejected CostThe monetary value that would've been billed to an advertiser where the Conversion status is Rejected.
Order ValueThe order, sale or basket value of the Conversion
Conversion Rate (CR)The % of Clicks that have resulted in a Conversion: Clicks/Conversions X 100
Click Through Rate (CTR)The % of impressions that have resulted in a Click: Clicks/Impressions X 100
Validation Rate (VR)The % of total Conversions which have been set to Validated: Validated Conversions/Conversions X 100
MeasureThe numbers that populate the rows in the reports. eg. clicks, conversions, conversion rate
DimensionThe attributes of a Measure that you can pivot the data by. eg. Month, Week, Publisher, Advertiser