Each month we'll email you a validation file. This file will list all the conversions for the relevant validation period that need to be validated.
This file will be in a CSV format and needs to be completed and returned via email.
You will need to confirm that the details of each conversion match what is held on your own system.
Guidance on processing these files is below. Once complete email the file back to the person who emailed you.
- Conversion Status – please use the following statuses, exactly as they appear below
- Conversion Value – only update this field if required for your campaign
- Update or add in the transaction value as a number
- Rejection Reason
- Please supply the rejection reason as a code. Details of these can be found below:
|202||Goods returned, transaction voided|
|204||Another marketing channel was credited with the sale|
|205||Order cancelled or returned|
|207||Transaction not fully completed online|
|208||Another marketing channel was credited with the sale due to a voucher/discount code|
|209||Did not meet the terms and conditions set by the merchant|
|214||Breach of IAB Voucher Code code of conduct|
|216||No transaction recorded / cannot be traced|
|217||No voucher or discount codes so commission not paid for these transactions|
|218||Non qualifying discount code so commission only paid for qualifying discount codes|
|219||Referrer not identified|
|220||Account payment issues|
|221||Referral link was expired|
|222||Exceeded sales per referral limit|
|223||Exceeded sales per year limit|