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Validations and Conversion Enquiries

Validations and Conversion Enquiries#

Each month we'll email you to inform you a file is ready to download from File Explorer. This file will list all the conversions which have passed the validation period that need to be validated, and all conversions about which we've received an enquiry.

This file will be in a CSV format and needs to be completed and re-uploaded via File Explorer. File Explorer offers a secure means of transferring data directly to Optimise and should be used for any files which hold personal data. You'll find guidance on File Explorer here

You will need to confirm that the details of each conversion match what is held on your own system.

Conversion enquiries are enquiries publishers receive from customers following a conversion. Please provide information to help us resolve these enquiries.

Guidance on processing these files is below. Once complete upload the files again using File Explorer. Choose Validation Response under the type field and please ensure the format remains as CSV.

  • Conversion Status – please use the following statuses, exactly as they appear below
    • Approved
    • Pending
    • Rejected
  • Conversion Value – only update this field if required for your campaign
    • Update or add in the transaction value as a number
  • Rejection Reason
    • Please supply the rejection reason as a code. Details of these can be found below:

How to validate

How to Answer Conversion Enquiries

Rejection Reason Codes#

Rejection CodeDescription
202Goods returned, transaction voided
204Another marketing channel was credited with the sale
205Order cancelled or returned
207Transaction not fully completed online
208Another marketing channel was credited with the sale due to a voucher/discount code
209Did not meet the terms and conditions set by the merchant
214Breach of IAB Voucher Code code of conduct
216No transaction recorded / cannot be traced
217No voucher or discount codes so commission not paid for these transactions
218Non qualifying discount code so commission only paid for qualifying discount codes
219Referrer not identified
220Account payment issues
221Referral link was expired
222Exceeded sales per referral limit
223Exceeded sales per year limit
224Suspicious activity
226Duplicate sale
227Test Sale