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Conversion Enquiries (UK)

Conversion Enquiries#

Conversion enquiries refers to any enquiries you get from your customers that you submit to us. We collate these enquiries, match them to a conversion and submit them to advertisers for a response.

Our process is designed to be as seamless as possible to ensure you and your customer get a resolution quickly. To this end it's important that you submit your conversion enquiries using our template view template.

The Process#

  • Upload your template via File Explorer.
  • You'll receive a notification if there are any errors, see below for more information on this. Correct errors and upload new file to File Explorer.
  • Enquiries with no errors will continue through the process so they aren't held up by any errors.
  • We'll process the files and liaise with the advertiser to resolve the enquiries.
  • Check the status at any time using our new Enquiries report. You'll find it under Conversions> Manage on our Insights platform. Or use our API to check enquiry statuses without logging in. Optimise Network API


The Error File#

As soon as your conversion enquiries are uploaded our system runs a range of validation checks on the data.

Those lines that pass continue to the internal Optimise process for dealing with enquiries and any that fail form an error file. You will be notified by email if there are any errors.

Primary Validation errors#

Our validation first looks at the data you've uploaded and checks the following:

*Error Message*Additional Information
Entry data contains unauthorized or missing columnsEnsure that correct template is used
AID is invalidCheck AID matches that of primary Insights login
PID is invalidCheck PID is provided and is for a campaign publisher is live on
PID is for an Item Level productItem level campaigns set commissions against items within a basket and will be handled separately
MerchantAppID is invalidAdd MerchantAppID
UID is invalidAdd UID
TransactionDate is invalidEnter using dd/mm/yyyy format
AffiliateRef is invalidAdd AffiliateRef
TransactionValue is invalidMust be max 2 decimal places and have no currency symbol
ExpectedCommissionValue is invalidMust be max 2 decimal places and have no currency symbol

Campaign Validations#

Some campaigns have specific validations that an advertiser requires. These error messages are explained below.

*Error Message*Additional Information
A name must be specified for enquiries on this campaign
A valid postal code must be specified for enquiries on this campaignPostcode requires min. 5 characters
A valid email address must be specified for enquiries on this campaignEnsure email address field is populated with valid addresses for each line
A valid, numeric transaction value must be specified for enquiries on this campaignEnsure transaction value is numeric without currency and to 2dp
MerchantAppID does not match the criteria for the Campaign. Value should be numericEnsure MerchantAppID value is numeric without currency and to 2dp
MerchantAppID does not match the criteria for the Campaign. Value should be alphanumericEnsure MerchantAppID value is alphanumeric
MerchantAppID does not match the criteria for the Campaign. Value should be alphaEnsure MerchantAppID value has no numbers
MerchantAppID does not match the criteria for the Campaign. Format should be ${productValidation.ReferenceValidation}Ensure MerchantAppID is in the specified format
MerchantAppID should contain minimum 3 charactersEnsure MerchantAppID contains at least three characters
MerchantAppID characters length should not exceed than ${productValidation.ReferenceValidationMaxLength} characters.Ensure MerchantAppID is not greater than the specified size
Transaction date should be older than ${productValidation.EnquiryMaxAge} month(s).Ensure TransactionDate is greater than the specified date

##API documentation

We've built our Conversion Enquiries process on API's. You can use our Conversion Enquiries API to pull the status of an enquiry and our File Explorer API to submit a file without logging into Insights.

We have full documentation on all our API's here