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Glossary

TermDefinition
CampaignA promotion offered by an Advertiser
Click Through Rate (CTR)The % of impressions that have resulted in a Click: Clicks/Impressions X 100
CommissionThe monetary value that will be paid to a publisher
Commission GroupA configuration that determines the monetary value that will be paid to a publisher
ConversionA sale, app, transaction or other transactional event for which a commission can be awarded
Conversion Rate (CR)The % of Clicks that have resulted in a Conversion: Clicks/Conversions X 100
CostThe monetary value that will be billed to an advertiser. This can also be referred to as the Override.
DimensionThe attributes of a Measure that you can pivot the data by. eg. Month, Week, Publisher, Advertiser
MetricThe numbers that populate the rows in the reports. eg. clicks, conversions, conversion rate
Order ValueThe order, sale or basket value of the Conversion
Pending CommissionThe monetary value that will be paid to a publisher where the Conversion status is pending (if the Commission is tiered this will be at the lowest value until the Conversion is Validated)
Pending ConversionA sale, app, transaction or other transactional event with a Pending status
Pending Net CostThe monetary value that will be billed to an advertiser where the Conversion status is Pending (if the Cost is tiered this will be at the lowest value until the Conversion is Validated)
Rejected CommissionThe monetary value that would've been paid to a publisher where the Conversion status is Rejected
Rejected ConversionA sale, app, transaction or other transactional event with a Rejected status
Rejected Net CostThe monetary value that would've been billed to an advertiser where the Conversion status is Rejected.
Validated CommissionThe monetary value that will be paid to a publisher where the Conversion status is Validated
Validated ConversionA sale, app, transaction or other transactional event with a Validated status
Validated Conversion CostCost to advertiser of conversions where the status is Validated. Note that the difference between this and Validated Net Cost is the Validated Net Cost also includes clicks that are payable whereas this measure does not.
Validated Net CostThe monetary value that will be billed to an advertiser where the Conversion status is Validated and for clicks that are payable.
ValidationsThe process of approving Conversions to be paid Commission or rejected to decline a Commission payment.
Validation Rate (VR)The % of total Conversions which have been set to Validated: Validated Conversions/Conversions X 100