Processing Consent Signals

Publishers can pass a consent signal on redirect if; they have already captured consent from a user and, if they believe that that consent is considered an exemption under the EU E-privacy regulations that have been implemented into UK law as the Privacy and Electronic Communications Regulations (PECR), The Privacy and Electronic Communications (EC Directive), Regulations 2003 legislation.gov.uk.

In very simple terms PECR allows for an exemption to apply to subscription services that operate online only and that pay the user. Whilst our publishers are able to pass a consent signal, Optimise will only pass this on to an advertiser if the publisher has been pre-approved as being exempt, giving advertisers confidence that this is something they can rely on.

Advertisers

Advertisers must make a decision as to whether to accept the consent as having already been granted and suppress their cookie message in this instance. They will need to do so via the cookie management system they operate, where consent =1.

By following this approach the advertiser will have less cashback enquiries to process and know that publishers are appropriately rewarded for the value they bring to the partnership.

Advertisers should contact their Account Manager if they have questions.